Competitiveness 4 Artisans

“Competitiveness 4 Artisans” is a project which was supported by Iceland, Liechtenstein and Norway through the EEA and Norway Grants and ran between May 2023 – April 2024. The project focused on providing necessary knowledge for artisans in order to be able to set up their own business, to maintain it and to promote their goods properly in the digital world.

Due to the COVID-19 pandemic situations the number of organised sales at various fairs and local markets has decreased dramatically and product promotion has moved to the online space since then and although the restrictions are not available now, it had an enormous impact on peoples’ purchasing habits. Since the pandemic started the demand for digital marketing has increased, the market gap of artisans increased, the customer behaviours changed, and the marketplaces to sell products reduced.

“Competitiveness 4 Artisans” meant to revolve around the topic of digital marketing and sales for small and medium enterprises working in the manufacturing sector, namely artisans. The objective of the project was to increase the competitiveness of artisans and enable them to be better entrepreneurs by providing them with proper knowledge and digital skills. 

The training events that meant to reach the above mentioned objective were the following:

• Digital marketing through social media
• Creating and editing digital visual and audio materials
• Digital marketing through websites and shops
• Public relationship in the digital era

The specific competencies we wanted to teach the target group were the following: create a webpage/shop in order to have a safe digital space where they can promote their goods; digital design of photos and videos; digital communication and public relations.

Videos and training materials

(Videos are recorded in Romanian with subtitles in English and Hungarian)